This 1935 advertisement features two young girls getting ready for a grand week in Paris starting with a stop at the local BYRHH shop. The merchant jokes that his grand week with BYRRH starts (and repeats) every 8 days as he restocks his 8 bottles.

This print is part of an advertising campaign for BYRHH Vin Aperitif Au Quinquina, a wine-based apéritif made of red wine, mistelle, and quinine. Created in 1866, it was popular as a French apéritif. With its marketing and reputation as a "hygienic drink", Byrrh sold well in the early 20th century. It was even exported, despite the similarity of its name to "beer", complicating sales in English- and German-language speaking regions. Byrrh was sold in the United States until Prohibition. As of 2012, Byrrh has been reintroduced to the United States.

Advertisements for Byrrh are often visible in older French films or in films set in the France of the past. Mad Men Season 4, episode 6 ("Waldorf Stories") featured a Byrhh advertisement that won a CLIO Award in April 1965.

About the artist:

Georges Léonnec (1881-1940), the brother of the novelist Félix Léonnec, began his career as a cartoonist selling drawings to newspapers in 1899. After participating in World War I he worked as an illustrator for the magazine La Vie Parisienne. He worked for several other publications including Fantasio and Le Sourire. He was also well known for his advertising illustrations for Byrrh apéritif wine, Dufayel department stores, and the Casino of Paris.

Particulars: This lithographic print is from an original vintage magazine
It has been professionally conserved and backed on acid-free linen paper. Find out more about what this means and why it's important: poster and print conservation and restoration.