Binding: Paperback
Description: Perspectives on Purpose brings together industry leaders to advocate for a more human - centered and socially - conscious future for businesses. Sharing stories from their work at companies like Ben & Jerry's Sephora Airbnb Diageo VF Corporation and Hyatt these authors demonstrate how weaving purpose into the profit - making core of business helps companies do good and do well. Foreword by Jessica Alba and Christopher Gavigan Co - founders of The Honest Company Chapters by: Jorge Aguilar (Prophet) Tom Andrews (TJ a Leadership SY Partners) Maryam Banikarim (Hyatt NBC Universal Gannett Univision) Ila Byrne and Ryan Hunter (Diageo) Corrie Conrad (Sephora) Alexandra Dimiziani (Twenty First Century Brand Airbnb) Ambika Gautam Pai (Wolf & Wilhelmine) Heidi Hackemer (And So We Hunt) Sam Hornsby (Triptk) Jonathan Jackson (Harvard University Blavity) Sam Liebeskind (Gin Lane Wolff Olins) Rob Michalak (Ben & Jerry's) Thomas Ordahl (Landor) Frank Oswald (Columbia University) Sarah Potts (Thorn) Matthew Quint (Columbia Business School) Haley Rushing (The Purpose Institute) Letitia Webster (VF Corporation) Freya Williams (Futerra) Perspectives on Purpose and its sister book Perspectives on Impact bring together leading voices from across sectors to discuss how we must adapt our organizations for the twenty - first century world. Perspectives on Purpose looks at the shifting role of the corporation in society through the lens of purpose; Perspectives on Impact focuses on the recalibration of social impact approaches to tackle complex humanitarian social and environmental challenges.
Title: Perspectives On Purpose Leading Voices On Building Brands And Businesses For The Twenty - First Century
Brand: Taylor & Francis Ltd
Barcode: 9780367112370
Pages: 204 Pages, 18 Line Drawings, Black And White; 3 Halftones, Black And White; 21 Illustrations, Black
Publication Date: 2/28/2019
Category: Sales & Marketing