A truly gorgeous example of 1950s design by Laddaloc, this vintage dress captures the charm and femininity of the era beautifully. Made in a soft, lightweight grey fabric, it is adorned with bold red and green floral blooms that make a striking yet timeless statement.

The dress features a classic button-through front, now finished with unique metal buttons likely a thoughtful replacement from the original plastic adding a subtle touch of character and individuality. A fitted bodice flows into a full, sweeping skirt, creating that iconic 1950s silhouette we all adore. A fabric tie cinches the waist, enhancing that beautifully feminine shape.

Laddaloc was a New Zealand label active in the mid-20th century, associated with quality ready-to-wear garments and later linked with lingerie production under names such as Laddaloc-Berlei. Pieces from this era reflect the post-war boom in fashion—where well-made garments, flattering cuts, and vibrant prints became widely available to women embracing style in everyday life.

An absolutely lovely piece that showcases the quality, print, and silhouette so sought after in true vintage 1950s fashion.

ARM TO ARM 46cm

WAIST 74cm

LENGTH to HEM 136cm 

RATING; A

ERA: 1970s

SOURCE:  Private collection.

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